Objective
The purpose of this study is to understand the personal and professional experiences and perspectives of women who were born between 1981 and 1996 in the urban area of: Bogotá, Lima, Buenos Aires, Sao Paulo and Rio de Janeiro.
Through qualitative and quantitative research, the study revealed valuable insights about how these women perceive various areas of their lives: career, entrepreneurship, motherhood, home and partner, social mobility, financial well-being, among others.
Consolidated Results
Through this research it was possible to evaluate that women born between 1981 and 1996 arise from a different generation and hinge compared to that of their mothers and fathers.
It can be seen that they are women with more education than the previous generation, savers and focused on achieving professional goals before other life projects. In addition, the interviewees state that they instill in their children values of gender equality, saving and the importance of education.
However, they are also aware that there is still a long way to go to achieve equality between men and women, both in the work and personal environment, and that violence against women continues to be the biggest problem for them.