INCAE Business Review | INCAE

Edition III: Emerging from the Pandemic and facing the new Challenges

In the last 24 months, our lives, organizations and countries have been affected by the COVID-19 pandemic. This time has also served us to reflect not only on how to recover from the situation but also on how to transform ourselves with better business and sustainable development models to achieve a more promising future than we could have aspired to before this crisis.

INCAE Business Review has accompanied its readers with analyzes and recommendations to face the different stages of the pandemic. This edition continues this evolution, now offering new perspectives on the immediate post-pandemic future and the long-term challenges for our organizations and countries. The authors reveal new trends, skills and "mindsets" that we must keep in mind to succeed in the "new normal". They also make proposals so that our countries become more attractive for foreign and domestic investment and can take advantage of the current reconfiguration of global value chains. 

In this new stage, achieving successful transformations in our societies will depend on our ability to transform our organizations. Both must prepare for an increasingly digital future, with greater climate risks and social tensions. But, it will be very difficult to successfully transform our societies and organizations without first transforming ourselves as people. We must be clear about our values, roles and purposes to build the desired future. The challenge is raised and the responsibility is ours.

Octavio Martinez