Free talk: The importance of storytelling in organizations
Storytelling is the art of telling a story and provoking emotions in people. In the business world, it has become a key tool to achieve its strategic objectives, better persuading and convincing its collaborators and clients.
Companies like Nike, Microsoft, and Procter & Gamble, and influencers like Barack Obama, Sheryl Sandberg, and Mark Zuckerberg They most often use the power of storytelling to win the hearts of their audiences.
We invite you to a free talk in which María Elena Carballo, professor of the Senior Management Program - Colombia, will analyze the ways in which leadership can be fostered within an organization through storytelling.
She is an emeritus professor at INCAE Business School where she teaches courses in the areas of humanities and communication. She obtained a doctorate in Literary Studies and a master's degree, both from Brandeis University, in the United States. Her doctoral thesis was on "The Autumn of the Patriarch", by García Márquez, and the Spanish-American novel of the dictatorship.