Open Programs
Storytelling and data-driven persuasion
Category
Having large amounts of information does not automatically make us good communicators. Rather, it makes the task more difficult, since the more data we handle, the more difficult its clear interpretation and presentation becomes.
In this INCAE certificate, the participant learns and analyzes the most important techniques for building stories (storytelling) that persuade their audiences, making use of neuroscience bases and taking literary elements as a reference.
Contact:
By applying this new knowledge, the participant learns communication techniques that refine their messages, both within the organization and on a personal level. Thus, your new abilities to tell compelling stories make the difference between success and failure in presenting the results of your department, presenting a project with a greater probability of success or, simply, presenting your point of view and expectations of their work teams.
With a high-quality curriculum, researched by experts, this INCAE program offers globally recognized and locally applicable content under the guidance of top-level academics and professionals.
Storytelling and Persuasion with Data
Content:
1 Module: persuade to lead
2 Module: Assessment of the audience, listening and participation
3 Module: Persuasive Presentations - The Ethics of Persuasion
4 Module: Manipulation and conspiracy
5 Module: Storytelling – Stories move us
6 Module: Storytelling – Leading by telling stories
7 Module: Storytelling and strategy
All participants who successfully complete the program receive a Verified Digital Certificate of completion of studies issued by INCAE Business School.
* INCAE reserves the right to make changes without prior notice.
Storytelling and Persuasion with Data
Content:
1 Module: persuade to lead
2 Module: Assessment of the audience, listening and participation
3 Module: Persuasive Presentations - The Ethics of Persuasion
4 Module: Manipulation and conspiracy
5 Module: Storytelling – Stories move us
6 Module: Storytelling – Leading by telling stories
7 Module: Storytelling and strategy
All participants who successfully complete the program receive a Verified Digital Certificate of completion of studies issued by INCAE Business School.
* INCAE reserves the right to make changes without prior notice.
Storytelling and Persuasion with Data
Content:
1 Module: persuade to lead
2 Module: Assessment of the audience, listening and participation
3 Module: Persuasive Presentations - The Ethics of Persuasion
4 Module: Manipulation and conspiracy
5 Module: Storytelling – Stories move us
6 Module: Storytelling – Leading by telling stories
7 Module: Storytelling and strategy
All participants who successfully complete the program receive a Verified Digital Certificate of completion of studies issued by INCAE Business School.
* INCAE reserves the right to make changes without prior notice.
Storytelling and Persuasion with Data
Content:
1 Module: persuade to lead
2 Module: Assessment of the audience, listening and participation
3 Module: Persuasive Presentations - The Ethics of Persuasion
4 Module: Manipulation and conspiracy
5 Module: Storytelling – Stories move us
6 Module: Storytelling – Leading by telling stories
7 Module: Storytelling and strategy
All participants who successfully complete the program receive a Verified Digital Certificate of completion of studies issued by INCAE Business School.
* INCAE reserves the right to make changes without prior notice.
Methodology
- Plan and weekly learning objectives. Clear instructions, assignments and activities.
- Contents and learning resources, including videos from expert teachers on the subject.
- Networking with peers and feedback.
Participant profile
- Professionals directly related to communication and management in companies and organizations.
- Executives responsible for the creation and development of strategic messages in times of crisis.
- People interested in the basics of storytelling and persuasion as a communication tool.
- Professionals and team leaders interested in communicating messages through narratives that "touch" their different audiences.
Upcoming events
Tips to study and work at the same time- chat with students
Blog
Agile Organizations: Responding to Disruption and Uncertainty
May 20, 2021Our teachers
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Maria Elena CarballoTeacherShe is an emeritus professor at INCAE Business School where she teaches courses in the areas of humanities and communication. She obtained a doctorate in Literary Studies and a master's degree, both from Brandeis University, in the United States. Her doctoral thesis was on "The Autumn of the Patriarch", by García Márquez, and the Spanish-American novel of the dictatorship.
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Maria Elena CarballoTeacher
Upcoming events
Tips to study and work at the same time- chat with students
Blog
Agile Organizations: Responding to Disruption and Uncertainty
May 20, 2021Objectives
- Identify and practice attitudes, values, techniques and tools that will make your messages more effective and allow you to fully communicate your objectives.
- Master knowledge of neuroscience on persuasion and story.
- Develop and use storytelling to refine your communication and that of your company.
- Identify the key messages to be communicated by the organization.