Digital Transformation Strategies

Category

Category: 
Strategy and innovation

Take the leap to digital transformation.
Digital disruption demands a total transformation. Learn how to turn your business into a data-driven, customer-centric company in order to succeed in disruption.

Contact:

INCAE Executive Education
Executive Education

Over seven weeks, this program explores the challenges of digital transformation in terms of strategy, relationship with consumers, decision-making, human resources and innovation. The goal is for participants to define the steps to turn their business into a data-driven, customer-centric company capable of succeeding in the age of disruption.

Those who complete this certificate will acquire the necessary tools, capabilities and approaches to implement digital transformation processes. They will also understand how platforms are built and operated to better function and prosper the business in volatile and uncertain times.

Date:
September 6 to October 31, 2023
Country: ONLINE
Total Price: US $ 1.595

Digital Transformation Strategies

Country: ONLINE

Content:

1 Week:
What is strategy?
2 Week:
Disruptive innovation.
3 Week:
Digital mindset.
4 Week:
Focus on the customer and roadmap towards digital transformation.
5 Week:
Building a data-driven organization: Technical infrastructure.
6 Week:
Leading Disruption: Social Infrastructure.
7 Week:
Disruptive management: The five pillars of digital transformation.

All participants who successfully complete the program receive a Verified Digital Certificate of completion endorsed by INCAE Business School.

Methodology

  • orientation week
  • Weekly learning plan and goals
  • Content and learning resources, including videos from teachers and subject matter experts
  • Peer networking and feedback
  • Interactive support from an expert in Digital Transformation
  • Clear instructions, tasks and activities:

• Digital transformation plan template. Participants
apply what they have learned throughout the course to complete with
successful final project.
• Homework is done weekly and is based on readings and tutorials. Each must be completed and/or turned in by the date indicated for grading purposes.
Extensions may be granted based on petitions submitted
to the support team.
• Discussions: Dialogues take place in a discussion forum
open, where the participants place their opinions on
The subject in question.

Participant profile

This certificate is ideal for managers, marketers, and policyholders.
of decisions interested in:

• Understand the implications of digital transformation and how it is affecting different
business models and practices.
• Understand the “new consumers” and how to relate to them.
• Learn to see a business plan through the lens of technology and constant innovation.
• Know how to estimate how to draw and evaluate the expectations of a digital transformation plan.
• Design strategies to address and successfully complete a digital transformation plan.

Our teachers

  • Juan Carlos Barahona, Ph.D. (MIT)
    Teacher

    Juan Carlos Barahona is an associate professor of technology and innovation management at INCAE, the leading business school in Latin America, where he also serves as the academic director of executive master's degrees in marketing and digital transformation.

  • Stephen R. Brenes
    Stephen R. Brenes
    Teacher

    He specializes in the areas of Strategy and Entrepreneurship and was Dean of INCAE Business School from 2001 to 2007. He currently leads the Steve Aronson Chair of Strategy and Agribusiness and is the Academic Director of the Executive MBA (EMBA) and the Senior Management Program.

  • Juan Carlos Barahona, Ph.D. (MIT)
    Teacher
  • Stephen R. Brenes
    Stephen R. Brenes
    Teacher

Objectives

  • Understand how data and connectivity challenge business strategy.
  • Recognize the tools and skills needed to manage digital disruption.
  • Identify the essential steps for the implementation of digital transformation initiatives.
  • Know how to draw up a digital transformation plan for your own organization.

Benefits

Those who complete this certificate will acquire the necessary tools, capabilities and approaches to implement digital transformation processes. They will also understand how platforms are built and operated to better function and prosper the business in volatile and uncertain times.