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Design Thinking: Customer-Centric Innovation
Category
In an increasingly competitive business environment, Design Thinking stands out as the most effective practice for designing customer-focused products, services and experiences.
Those who take this certificate acquire the knowledge and develop the necessary skills to master this methodology, identify consumer needs and lead Design Thinking workshops, taking into account aspects of feasibility and viability to successfully put them into practice.
Contact:
You will learn to apply a structured methodology and master its conceptual framework to facilitate the design and implementation of customer-centric solutions.
The program has been designed so that participants know, from an applied perspective, the process and tools used to convert needs into business opportunities.
Design Thinking Customer-centric innovation
Content:
The thematic content is organized according to the five phases of the Design Thinking methodology:
- Phase 1 - Observe / Empathize:
Week 1 - Design thinking, creativity and collaboration
Week 2 - Empathy and sensemaking (making sense of findings)
- Phase 2 - Define:
Week 3 - Analysis of the customer journey to identify their pain points
- Phase 3 - Ideate:
Week 4 - Patterns, insights and ideation
- Phase 4 - Prototyping:
Week 5 - Prototype
- Phase 5 - Test:
Week 6 - Testing
Week 7 - Presentation of prototypes
All participants who successfully complete the program receive a Verified Digital Certificate of completion endorsed by INCAE Business School.
Design Thinking Customer-centric innovation
Content:
The thematic content is organized according to the five phases of the Design Thinking methodology:
- Phase 1 - Observe / Empathize:
Week 1 - Design thinking, creativity and collaboration
Week 2 - Empathy and sensemaking (making sense of findings)
- Phase 2 - Define:
Week 3 - Analysis of the customer journey to identify their pain points
- Phase 3 - Ideate:
Week 4 - Patterns, insights and ideation
- Phase 4 - Prototyping:
Week 5 - Prototype
- Phase 5 - Test:
Week 6 - Testing
Week 7 - Presentation of prototypes
All participants who successfully complete the program receive a Verified Digital Certificate of completion endorsed by INCAE Business School.
Design Thinking Customer-centric innovation
Content:
The thematic content is organized according to the five phases of the Design Thinking methodology:
- Phase 1 - Observe / Empathize:
Week 1 - Design thinking, creativity and collaboration
Week 2 - Empathy and sensemaking (making sense of findings)
- Phase 2 - Define:
Week 3 - Analysis of the customer journey to identify their pain points
- Phase 3 - Ideate:
Week 4 - Patterns, insights and ideation
- Phase 4 - Prototyping:
Week 5 - Prototype
- Phase 5 - Test:
Week 6 - Testing
Week 7 - Presentation of prototypes
Methodology
This certificate combines theory and knowledge with applied activities to practice the Design Thinking methodology in your workplace and even at home.
Throughout the seven weeks, media and resources are used to guide the student in work days that they share with their peers and with the academic leaders of the course. Each participant will work independently and as a team on a Design Thinking Challenge and share their learnings, breakthroughs, and prototypes with their peers and academic leaders.
The thematic content is organized according to the five phases of the Design Thinking methodology: Observe/Empathize, Define, Ideate, Prototype and Test. This structure allows the participant to dominate the integral process to deeply understand the user and her needs.
Participant profile
This certificate is for you if:
- You want to use this methodology to create value for your customers.
- You are interested in incorporating this methodology into your innovation process.
- You need to give creative solutions to problems within your organization.
- You are interested in creating competitive advantages that are difficult to imitate.
Upcoming events
Tips to study and work at the same time- chat with students
Blog
Agile Organizations: Responding to Disruption and Uncertainty
May 20, 2021Our teachers
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William CardozaAcademic directorHe is a full-time professor (Full Professor) of Innovation and Change Management at INCAE Business School. He holds a Ph.D. in Economics and Development from the Sorbonne Nouvelle-Paris III University, he completed Post Doctorates at KSG-Harvard University and the Sloan School of Management-MIT and is a Visiting Scholar at DRCLA-Harvard University and Sloan School of Management-MIT.
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William CardozaAcademic director
Upcoming events
Tips to study and work at the same time- chat with students
Blog
Agile Organizations: Responding to Disruption and Uncertainty
May 20, 2021Objectives
- Develop and validate the customer experience journey map.
- Locate valuable insights to generate innovative designs.
- Prototyping as a form of co-creation with the client.
- Test prototypes and incorporate feedback into your design.
- Use narrative to present your solutions assertively.
Services
- Apply the Design Thinking methodology to design and prototype solutions based on the analysis of customer needs, the identification of insights and the use of idea generation techniques.
- Use empathetic observation techniques with the end user to develop relevant solutions. 3. Master the skills needed to form and lead diverse and inclusive work teams, focused on customer-centric innovation.
- Use collaborative tools and teamwork techniques to identify customer needs and turn them into business opportunities.
- Apply a structured methodology and master its conceptual framework to facilitate the design and implementation of customer-centric solutions.
- Promote an organizational culture favorable to the implementation of Design Thinking techniques that facilitate customer engagement and co-creation processes.