Visiting professor at INCAE Business School. President and Founder of Geoestratégica SA, a recognized consulting firm specialized in processes for the improvement of commercialization and Trade Marketing systems in the mass consumption industry in Latin America.
Dr. Ayala is a consultant and professor on issues of operations and supply chain analysis, risk management, decision-making techniques, and strategic planning for the private and public sectors.
Central American born in El Salvador, she has a degree in Legal Sciences from the Dr. José Matías Delgado University, a Master's in Business Administration from INCAE and a Postgraduate Degree in Sustainable Business from the University of Cambridge.
Journalist, communication strategist and consultant. General Manager and General Director. Creative of the agency RIOT\TBWA Costa Rica.
He was a co-founding partner of the NOISE agency, the first Central American agency member of SoDA, The Society of Digital Agencies.
Psychologist by profession, Ramiro Casó has developed his career in two areas: communication and teaching.
In the first, he has worked as a strategic planner in important advertising agencies such as JWT, Publicis, DRAFTFCB and BBDO.
Master Certified Coach, the highest degree awarded by the International Coach Federation, Coach certified by Columbia University. Founder and member of the board of the Xaley Foundation for children in difficult situations in Senegal.
Professor Forrest D. Colburn received his doctorate in government from Cornell University. Currently, he is a professor at the City University of New York (CUNY) and a visiting professor at INCAE Business School. He was a member of the Princeton University faculty for eight years. He was a visiting professor at Addis Ababa University (in Ethiopia), Universidad de Adolfo Ibáñez (Chile), New York University (NYU) and Princeton University. He was a member of the Institute for Advanced Study in Princeton and was awarded a Fulbright award.
Dr. Francisco Conejo is a Senior Marketing Instructor/Researcher at the University of Colorado - Denver. His research intersects with branding, psychology, and entrepreneurship, and has been published in such outlets as the Journal of Brand Management, Journal of Macromarketing, Services Marketing Quarterly, Journal of Digital and Social Media Marketing, Journal of Brand Strategy, Journal of Place Branding and Public Diplomacy, Entrepreneurship Research Journal and Journal of Sport and Tourism, among others.
Academic and senior consultant in innovation and technology management with particular emphasis on governance of platforms and information ecosystems, and orchestration of long-term digital transformation processes. He has participated in multiple strategic consulting processes in organizational and digital transformation, in various industries and organizations in the public and private sectors, both in Latin America and in Europe. He has significant experience in the strategic articulation for the adoption of large-scale complex platforms. He has been linked to INCAE Business School for more than a decade, initially as a consultant and associate researcher and later as part of the visiting faculty. For several years he coordinated the annual evaluation of the provision of public services by digital means in Costa Rica, his country of origin; a systematic measurement carried out externally from INCAE, where the experience of the citizen when interacting digitally with State institutions was analyzed.
Director of the company Sociedad Latinoamericana de Inversiones and President of the Audit Committee of Econofinanzas. SA Currently serves as a member of the board of directors of several companies in Panama, is Director of the real estate fund GICAP, President of Grupo Troik and Visiting Professor at INCAE Business School in the areas of Economic Analysis for Entrepreneurs, Finance and Boards of Directors.