degree programs
Executive Master in Marketing
The digital age in which we are immersed, and hardly understanding where it is taking us, has generated significant changes in all areas of our lives. As consumers, we are experiencing a power that we have never achieved before. New technologies are transforming the world, redefining consumer expectations and changing the way people live and work.
At INCAE Business School we have designed the Executive Master in Marketing to provide you with comprehensive knowledge that every expert in communication, marketing and sales needs to be successful in a highly dynamic and digitized environment.
International modules
Your executive master's degree with international experience
You will have the opción to add additional modules to your master's degree that will be included in your academic record at the end of your studies.

National University of Singapore
Doing Business in Asia
Designed and taught in conjunction with the National University of Singapore, it will allow you to delve into the way of doing business in Asia and the success of Singapore as an ecosystem of innovation and high technology, which has included sustainability as a fundamental axis.

Esade Business School
Strategic Talent Management
Lead a strategic vision of talent, aligning your company's objectives with its organizational culture, even in uncertain environments, with the "Strategic Talent Management" module in collaboration with ESADE Business School, the eighth executive education school in the world, position recognized for more than a decade by the Financial Times.

Darden School of Business
Investment Banking & Financial Engineering
This international module provides an overview of various financial tools and emerging technologies that are relevant in the business world. Topics covered include Embedded options (preferred titles with built-in conversion and participation options) and Warrants and restricted stock. In addition, the private equity/venture capital industries as well as Pre-money valuation and Post-money valuation are examined. An introduction to cryptography, bitcoin, blockchain and their applications is also presented, as well as the importance of Big Data, artificial intelligence and machine learning in business management.

ESCP Business School
Big Data Applications
In this module, you will have an emphasis on exploiting Big Data techniques to manage and use data sets that are too large and complex to be processed using conventional methods. We know that today, organizations need to be able to manage, process and use massive heterogeneous data sets in a fast and robust way for successful management.

American University in Dubai
Luxury Real Estate
This module offers a unique opportunity for students to explore the booming luxury and real estate market in the United Arab Emirates. At the same time, they will be able to get to know the vibrant and multicultural city of Dubai. The module will be taught by leading experts in the core themes of the program such as luxury brand management, real estate development and real estate investment taught by leading experts. Students will also have the opportunity to visit some of the region's most iconic luxury properties and network with industry professionals. This international module is an excellent opportunity for participants to broaden their knowledge and gain valuable experience in the luxury and real estate industry while building their professional network and cultural awareness.
Participant profile
1. Professionals interested in digital transformation processes in their organizations.
2. Professionals already working within the marketing space who want to have a holistic understanding of today's challenges and the skills required by the modern Marketing Director.
3. People with solid technical training seeking a position as Head of Marketing Technology, Digital Communication, Social Media Manager, among others.
4. The age is 30 years and under exceptions people from the age of 29 are accepted, as long as they have experience in the area of specialization.
Note: IT managers who are interested in strengthening their marketing knowledge
and sales, can also benefit from this part-time mastery.
Why this program?
Innovative academic content
A part-time master's degree that combines the latest trends in communication, consumer understanding, technology and innovation to provide students with the comprehensive knowledge that every communication, marketing and sales expert needs to be successful in a highly competitive and digitized environment.
State-of-the-art management education
Our practical learning methodology will allow participants to learn the most modern management concepts and techniques in the area of digital transformation and marketing, and at the same time, promote collaboration, teamwork, creativity, critical thinking and problem-solving skills. problems.
High level networking
The program will allow students to learn and work together with a group of experienced professionals from more than 10 countries. Participants will receive classes from the best professors, experts and professionals from Latin America and other countries, all of whom have a PhD from the world's most prestigious universities and experience in relevant companies and industries. Students will also exchange ideas with world-class experts, entrepreneurs and guests, and will have access to the INCAE network that includes more than 16.000 directors and managers from the region.
Academic content
2. Modules
Module 1
Location:
ONLINEThemes:
-
Marketing and Digital Transformation
Module 2
Location:
Costa Rica, FACE-TO-FACEThemes:
- Marketing Strategy
- Data Driven Marketing
Module 3
Location:
ONLINEThemes:
-
Essential IT for Marketers (MarTech)
Module 4
Location:
ONLINEThemes:
-
Design Thinking focused on marketing
Module 5
Location:
ONLINEThemes:
-
Digital Marketing Execution
Module 6
Location:
ONLINEThemes:
-
Advanced analytics
Module 7
Location:
Costa Rica, FACE-TO-FACEThemes:
- brand centricity
- customer centricity
Module 8
Location:
ONLINEThemes:
-
Storytelling in the age of artificial intelligence
Module 9
Location:
ONLINEThemes:
- Leading a complex world
Module 10
Location:
Costa Rica, FACE-TO-FACEThemes:
-
Digital transformation management
- Design of marketing experiments

• Aimed at professionals with a minimum of 5 years of relevant work experience, who aspire to delve into the area.
• Curriculum vitae.
• Intermediate-advanced level of the English language
• Interview with the Admissions Manager.
• Complete the application for admission.
• Cancellation of US $ 200 for the admission process and critical thinking exam.
• Letter from the company where he works, committing to free the participant the time required to carry out the program.
• Certificate of grades (sent by University).
• Graduation certificate (Submitted by University).
• Two letters of recommendation in INCAE format.
Our teachers
The investment for our next edition is
Starts
Quota return policy: The space reservation is non-refundable. You can freeze your reservation, to be used within a calendar year, from the start date of the program for which you originally applied.
This request must be made at least 30 calendar days before the start of the program to which you apply.
If the request is received within 30 days before the start of the program or after receiving access to the pre-program, it cannot be used for another program. In the event that the registration for the edition to which it is transferred is greater than the amount paid, the participant must cover the difference.
This reservation is not transferable and may only be used in INCAE academic programs and only during the period indicated above.
* Includes food.
* Does not include lodging or transportation.
Payment structure
Once the candidate has been accepted into the program, an initial payment of USD $2,000 will be required to reserve a place (5 days after admission).
Subsequently, you must pay the rest of the amount in 13 installments, as follows:
Quota | Date |
---|---|
Quota 1: for US$1.769 | April 3 2024 |
Quota 2: for US$1.769 | May 3 2024 |
Quota 3: for US$1.769 | 3 2024 June |
Quota 4: for US$1.769 | July 3 2024 |
Quota 5: for US$1.769 | August 3 2024 |
Quota 6: for US$1.769 | 3 September 2024 |
Quota 7: for US$1.769 | 3 October 2024 |
Quota 8: for US$1.769 | 3 November 2024 |
Quota 9: for US$1.769 | December 3 2024 |
Quota 10: for US$1.769 | January 3 2025 |
Quota 11: for US$1.769 | February 3 2025 |
Quota 12: for US$1.769 | March 3 2025 |
Quota 13: for US$1.772 | April 3 2025 |
* INCAE reserves the right to change the programming and the assignment of Faculty