Executive Master in Marketing
The digital age in which we are immersed, and hardly understanding where it is taking us, has generated significant changes in all areas of our lives. As consumers, we are experiencing a power that we have never achieved before. New technologies are transforming the world, redefining consumer expectations and changing the way people live and work.
At INCAE Business School we have designed the Executive Master in Marketing to provide you with comprehensive knowledge that every expert in communication, marketing and sales needs to be successful in a highly dynamic and digitized environment.
The mixed format of the program combines modules made up of face-to-face sessions at the Walter Kissling Gam campus and asynchronous and live online sessions. We are confident that participants will learn the necessary skills to successfully advance in the exciting and challenging world of Digital Marketing.
- In addition, additional international modules can be added to the master's degree, which will be included in the participant's academic record upon completion of their studies at the ESCP and Darden School of Business schools.
1. Professionals interested in digital transformation processes in their organizations.
2. Professionals already working within the marketing space who want to have a holistic understanding of today's challenges and the skills required by the modern Marketing Director.
3. People with solid technical training seeking a position as Head of Marketing Technology, Digital Communication, Social Media Manager, among others.
4. The age is 30 years and under exceptions people from the age of 29 are accepted, as long as they have experience in the area of specialization.
Note: IT managers who are interested in strengthening their marketing knowledge
and sales, can also benefit from this part-time mastery.
Why this program?
Innovative academic content
A part-time master's degree that combines the latest trends in communication, consumer understanding, technology and innovation to provide students with the comprehensive knowledge that every communication, marketing and sales expert needs to be successful in a highly competitive and digitized environment.
State-of-the-art management education
Our practical learning methodology will allow participants to learn the most modern management concepts and techniques in the area of digital transformation and marketing, and at the same time, promote collaboration, teamwork, creativity, critical thinking and problem-solving skills. problems.
High level networking
The program will allow students to learn and work together with a group of experienced professionals from more than 10 countries. Participants will receive classes from the best professors, experts and professionals from Latin America and other countries, all of whom have a PhD from the world's most prestigious universities and experience in relevant companies and industries. Students will also exchange ideas with world-class experts, entrepreneurs and guests, and will have access to the INCAE network that includes more than 16.000 directors and managers from the region.
Location:Costa Rica, FACE-TO-FACE
- Business Strategy: Driving the digital transformation
- Digital Marketing Strategies
Essential IT for Marketers (MarTech)
Digital Marketing Execution
Location:Costa Rica, FACE-TO-FACE
- Digital Marketing and Social Media Analytics
- Marketing and Sales
Design Thinking focused on marketing
- Storytelling and data-driven persuasion
- Branding and positioning in the digital age
Advanced Marketing Analytics
- Leading a complex world
Location:Costa Rica, FACE-TO-FACE
Advanced Topics on Marketing
- Design of marketing experiments
• Aimed at professionals with a minimum of 5 years of relevant work experience, who aspire to delve into the area.
• The age is 30 years and under exceptions people from the age of 29 are accepted, as long as they have experience in the area of specialization.
• Curriculum vitae.
• Intermediate-advanced level of the English language
• Interview with the Admissions Manager.
• Complete the application for admission.
• Cancellation of US $ 200 for the admission process and critical thinking exam.
• Letter from the company where he works, committing to free the participant the time required to carry out the program.
• Certificate of grades (sent by University).
• Graduation certificate (Submitted by University).
• Two letters of recommendation in INCAE format.
Juan Carlos Barahona, Ph.D. (MIT)Academic director
He is Associate Professor of technology and innovation management at INCAE, the leading business school in Latin America, where he also serves as academic director of the executive master's degrees in marketing and digital transformation.
He is Associate Professor and Director of Research at INCAE Business School, where he teaches in the areas of Marketing and Strategy. He holds a Ph.D. by The London School of Economics; M.Phil., University of Oxford; a B.Sc. with Honours, the London School of Economics.
She is an Assistant Professor and Academic Director of the MBA and Global MBA programs at INCAE Business School. She also serves as the Director of Learning Innovation at INCAE Executive Education. She earned her Ph.D. in Business Administration with a concentration in Information Systems from the University of Illinois at Urbana-Champaign. In addition, she completed undergraduate studies in Industrial Engineering and obtained with honors an Academic Master's Degree in Computing and Informatics, both from the University of Costa Rica. She was distinguished with the Fulbright scholarship from the Department of State of the United States of America.
He is a visiting professor at INCAE Business School where he teaches marketing and digital transformation. He is a digital marketing expert who understands how to design global and local digital strategies.
Ramiro CasoTeacherPsychologist by profession, Ramiro Casó has developed his career in two areas: communication and teaching ...
Maria Elena CarballoTeacher
She is an emeritus professor at INCAE Business School where she teaches courses in the areas of humanities and communication. She earned a Ph.D. in Literary Studies and a Master's degree, both from Brandeis University, in the United States. Her doctoral thesis was on "The Autumn of the Patriarch" by García Márquez, and the Spanish-American novel of the dictatorship.
He is a full-time professor (Full Professor) of Innovation and Change Management at INCAE Business School. He holds a Ph.D. in Economics and Development from the Sorbonne Nouvelle-Paris III University, he completed Post Doctorates at KSG-Harvard University and the Sloan School of Management-MIT and is a Visiting Scholar at DRCLA-Harvard University and Sloan School of Management-MIT.
She is Dean of Executive Education and Strategic Innovation, Full Professor and Chair of INCAE's Center for Inclusive and Sustainable Leadership (CELIS), a leading business school in Latin America. Dr. Ilie leads the digital transformation at the institution through INCAE Online, an initiative designed and launched in partnership with Emeritus, a leading global player in EdTech. He is a member of various boards of international organizations such as the Chair of the External Advisory Council of the Institute for Advanced Studies of the University of Miami, he is a member of the Advisory Council for Latin America of AACSB, Editorial Committee of LID Latin America, and Faculty Affiliate in the Program for Advancement of Research on Conflict and Collaboration at the Maxwell School of Syracuse University.
Carlos Quintanilla placeholder imageTeacher
He is an Associate Professor at INCAE Business School, where he teaches courses in Macroeconomics, International Trade, Econometrics and Statistics. He earned his Ph.D. in Economics from the University of Michigan, as well as an MS in Statistics and an MS in Economics.
The investment for our next edition is
Quota return policy: The space reservation is non-refundable. You can freeze your reservation, to be used within a calendar year, from the start date of the program for which you originally applied.
This request must be made at least 30 calendar days before the start of the program to which you apply.
If the request is received within 30 days before the start of the program or after receiving access to the pre-program, it cannot be used for another program. In the event that the registration for the edition to which it is transferred is greater than the amount paid, the participant must cover the difference.
This reservation is not transferable and may only be used in INCAE academic programs and only during the period indicated above.
* Includes food.
* Does not include lodging or transportation.
Once the candidate has been accepted into the program, an initial payment of USD $2,000 will be required to reserve a place (5 days after admission).
Subsequently, you must pay the rest of the amount in 13 installments, as follows:
|Quota 1: for US$1.769||April 3 2023|
|Quota 2: for US$1.769||May 3 2023|
|Quota 3: for US$1.769||3 2023 June|
|Quota 4: for US$1.769||July 3 2023|
|Quota 5: for US$1.769||August 3 2023|
|Quota 6: for US$1.769||3 September 2023|
|Quota 7: for US$1.769||3 October 2023|
|Quota 8: for US$1.769||3 November 2023|
|Quota 9: for US$1.769||December 3 2023|
|Quota 10: for US$1.769||January 3 2024|
|Quota 11: for US$1.769||February 3 2024|
|Quota 12: for US$1.769||March 3 2024|
|Quota 13: for US$1.772||April 3 2024|