ExMaster in Marketing and Sales
A specialization that fuses traditional marketing fundamentals with the latest industry trends, focusing on four essential pillars: sales, market analysis, digital marketing and sustainability. Gain a broad and deep view of marketing that prepares you to excel in a highly competitive business environment.
Your executive master's degree with international experience
You will have the opción to add additional modules to your master's degree that will be included in your academic record at the end of your studies.
National University of Singapore
Doing Business in Asia
Designed and taught in conjunction with the National University of Singapore, it will allow you to delve into the way of doing business in Asia and the success of Singapore as an ecosystem of innovation and high technology, which has included sustainability as a fundamental axis.
Esade Business School
Strategic Talent Management
Lead a strategic vision of talent, aligning your company's objectives with its organizational culture, even in uncertain environments, with the "Strategic Talent Management" module in collaboration with ESADE Business School, the eighth executive education school in the world, position recognized for more than a decade by the Financial Times.
Darden School of Business
Investment Banking & Financial Engineering
This international module provides an overview of various financial tools and emerging technologies that are relevant in the business world. Topics covered include Embedded options (preferred titles with built-in conversion and participation options) and Warrants and restricted stock. In addition, the private equity/venture capital industries as well as Pre-money valuation and Post-money valuation are examined. An introduction to cryptography, bitcoin, blockchain and their applications is also presented, as well as the importance of Big Data, artificial intelligence and machine learning in business management.
ESCP Business School
Big Data Applications
In this module, you will have an emphasis on exploiting Big Data techniques to manage and use data sets that are too large and complex to be processed using conventional methods. We know that today, organizations need to be able to manage, process and use massive heterogeneous data sets in a fast and robust way for successful management.
American University in Dubai
Luxury Real Estate
This module offers a unique opportunity for students to explore the booming luxury and real estate market in the United Arab Emirates. At the same time, they will be able to get to know the vibrant and multicultural city of Dubai. The module will be taught by leading experts in the core themes of the program such as luxury brand management, real estate development and real estate investment taught by leading experts. Students will also have the opportunity to visit some of the region's most iconic luxury properties and network with industry professionals. This international module is an excellent opportunity for participants to broaden their knowledge and gain valuable experience in the luxury and real estate industry while building their professional network and cultural awareness.
1. Professionals interested in a deep understanding of marketing and sales.
2. Professionals already working within the marketing space who want to have a holistic understanding of today's challenges and the skills required by the modern Marketing Director.
3. People with solid technical training seeking a position as Head of Marketing Technology, Digital Communication, Social Media Manager, among others.
Note: IT managers who are interested in strengthening their knowledge in marketing and sales can also benefit from this part-time master's degree.
Why this program?
Education tailored to you
Choose to earn a master's or postgraduate degree
INCAE renewed its executive master's degrees in a modular and flexible format, designed to meet the needs of today's Latin American leaders. Now, you can choose between pursuing a graduate degree or completing a master's degree in the specialization that best suits you.
suits your professional career. For your convenience, the contents are taught in hybrid mode: 50% in person 50% online.
Postgraduate: Complete the modules of the specialization of your choice. (8 months).
• ExMaster in Finance
• ExMaster in Business Analytics
• ExMaster in Marketing and Sales
Master's degree: conclude the specialization and add the General Management courses.
(12 months in total: 8 of specialization and 4 months of General Management).
Innovative academic content
A part-time master's degree that combines the latest trends in communication, consumer understanding, technology and innovation to provide students with the comprehensive knowledge that every communication, marketing and sales expert needs to be successful in a highly competitive and digitized environment.
State-of-the-art management education
Our practical learning methodology will allow participants to learn the most modern management concepts and techniques in the area of marketing and sales, and at the same time, promote collaboration, teamwork, creativity, critical thinking and problem-solving skills.
High level networking
The program will allow students to learn and work together with a group of experienced professionals from more than 10 countries. Participants will receive classes from the best professors, experts and professionals from Latin America and other countries, all of whom have a PhD from the world's most prestigious universities and experience in relevant companies and industries. Students will also exchange ideas with world-class experts, entrepreneurs and guests, and will have access to the INCAE network that includes more than 16.000 directors and managers from the region.
1. Pre-Program (Online)
(*) The pre-program is taken only once, either at the beginning of the master's or postgraduate degree.
(**) General Management courses must be completed to obtain the master's degree, after completing the
(***) Courses that must be completed to obtain the postgraduate degree only.
INCAE reserves the right to make changes in the content, schedules and modality of the program.
• Quantitative methods
• Critical Thinking and Decision Making
General Management (**) Leadership and Strategy
• General Management (Leadership and Strategy)
• Financial Accounting and Value Creation
• Economy and Environment
• Digital Transformation
• Sustainable Strategy
Postgraduate (*** )
• Marketing management
• Sales Management Model
• Consumer Behavior and Neuromarketing
• Analytics for Marketing and Sales
• Strategic Marketing Management
• Strategic Sales Management
• Creating Value and Customer Experience
• Advanced Analytics for Marketing and Sales
• Digital Marketing and Channel Automation
• Brand Management
• Qualitative Research for Marketing and Sales
• Data-Driven Digital Marketing
• Aimed at professionals with a minimum of 5 years of relevant work experience, who aspire to delve into the area.
• Curriculum vitae.
• Intermediate-advanced level of the English language
• Interview with the Admissions Manager.
• Complete the application for admission.
• Cancellation of US $ 150 for the admission process and critical thinking exam.
• Letter from the company where he works, committing to free the participant the time required to carry out the program.
• Certificate of grades (sent by University).
• Graduation certificate (Submitted by University).
• Two letters of recommendation in INCAE format.
Francis RabbitAcademic director
Francisco J. Conejo - MBA/MS International Business, University of Colorado - US, Ph.D. Marketing, University of Otago, NZ - is an Associate Professor of Marketing at INCAE Business School.
Carlos Quintanilla placeholder imageTeacher
He is an Associate Professor at INCAE Business School, where he teaches courses in Macroeconomics, International Trade, Econometrics and Statistics. He earned his Ph.D. in Economics from the University of Michigan, as well as an MS in Statistics and an MS in Economics.
Florian M. FederspielTeacher
He is an Assistant Professor at INCAE Business School where he focuses on Management Decision Sciences. He earned his PhD in Management Decision Sciences from IE Business School and an MSc. in International Management from the same school. He is also an Adjunct Professor in the area of Operations and Technology at IE Business School, and a member of the Decision Analysis Society (INFORMS).
Dean of Strategy and Institutional Affairs, Chair from the Center for Inclusive and Sustainable Leadership, and Professor at INCAE, a leading business school in Latin America. Over the past decade she has transformed the Executive Education business to position it in the Top 25 of the Financial Times global rankings. In addition to transforming the core business, she also created a new online business, a start-up in alliance with Emeritus, a world leader in educational technology. Up to more than 6,500 participants from more than 15 countries studied annually in the areas under his leadership. Camelia Ilie is an entrepreneurial leader, advisor and board member with more than 25 years of experience in value creation, strategy, innovation and profit and loss management in organizations in Europe, Latin America and the US.
Stephen R. BrenesTeacher
He is a Full Professor at INCAE Business School, specializing in the areas of Strategy and Entrepreneurship, and was Dean of INCAE Business School from 2001 to 2007. He is currently the Academic Director of the Executive MBA (EMBA) and the Senior Management Program.
Associate Professor at INCAE Business School, where he teaches in the areas of Financial Accounting, Management Accounting and Control. He earned his doctorate from the Carlson School of Management at the University of Minnesota. Likewise, he is a graduate of the INCAE MBA. Professor Rodríguez is the Director of the Master's program in Analytics, Innovation and Technology (MAIT) at INCAE.
Alberto Trejos placeholder imageTeacher
Full Professor at INCAE Business School. He earned his PhD in Economics from the University of Pennsylvania. As an academic, he has been a member of the Faculty of Northwestern University and INCAE, where he also served as Dean and as director of INCAE's Latin American Center for Competitiveness and Sustainable Development (CLACDS).
Carla Fernandez CorralesTeacher
She is an Assistant Professor and Academic Director of the MBA and Global MBA programs at INCAE Business School. She also serves as the Director of Learning Innovation at INCAE Executive Education. She earned her Ph.D. in Business Administration with a concentration in Information Systems from the University of Illinois at Urbana-Champaign. In addition, she completed undergraduate studies in Industrial Engineering and obtained with honors an Academic Master's Degree in Computing and Informatics, both from the University of Costa Rica. She was distinguished with the Fulbright scholarship from the Department of State of the United States of America.
Urs P. JägerTeacher
Associate Professor at INCAE Business School. He holds a PhD in Strategic Change Management (Habilitation / tenured) from the University of St.Gallen (HSG), a PhD in Leadership and Business Ethics from the University of St.Gallen (HSG), and a Bachelor's degree in Business Administration from the University of St.Gallen (HSG). He has oriented his work towards the area of General Management and Strategic Change in emerging countries with a focus on the inclusion of formal and informal markets, creating concepts based on the philosophy of processes, to generate a sustainable economic and social impact.
Senior Researcher and Director of IPS Projects of the Latin American Center for Competitiveness and Sustainable Development (CLACDS) of INCAE Business School, and expert in methodology of The Social Progress Imperative, where he participates in the design and implementation of sub-national projects of the Social Progress Network. Teacher in the methodological trainings for the measurement of Social Progress carried out at the Massachusetts Institute of Technology (MIT), INCAE and the conference What Works in Social Progress 2017 in Iceland. Economist from the Autonomous Technological Institute of Mexico (ITAM), with two master's degrees from the London School of Economics (LSE), in Social Policy, and Population and Development.
Luis Diego Alvarado placeholder imageTeacherVisiting professor at INCAE Business School. President and Founder of Geoestratégica SA, a recognized consulting firm specialized in processes for the improvement of commercialization and Trade Marketing systems in the mass consumption industry in Latin America. It has offices in Costa Rica, Mexico and Panama, as well as representatives in other countries. ...
She is Assistant Professor of Marketing at INCAE Business School. She earned a Ph.D. in Marketing, at HEC Paris, France and an M.Sc. in Marketing Management from Università Commerciale Luigi Bocconi, Milan, Italy, where she graduated summa cum Laude.
Assistant Professor of Marketing at INCAE Business School, in Costa Rica. He obtained his PhD in Management Sciences from ESCP Business School in Paris and his Master's in Accounting and Finance from Bocconi University in Milan.
Guest professor at INCAE Business School where he teaches marketing and digital transformation. He is a digital marketing expert who understands how to design global and local digital strategies.
Margaret Rose GrigsbyTeacher
She is a professor of Leadership and Marketing. She has a postgraduate degree in Leadership Coaching from Georgetown University, Washington DC. She obtained her MBA from INCAE Business School and graduated with a double major in Social and Organizational Psychology from McGill University in Montreal, Canada. She presides over her company Brainpower Latin America, from which she is an Executive Coach for Senior Leaders, a speaker on Leadership and Female Leadership and a consultant in brand strategy and expert in personal branding.
He is a Full Professor and Director of Research at INCAE Business School, where he teaches in the areas of Marketing and Strategy. He holds a Ph.D. by The London School of Economics; M.Phil., University of Oxford; a B.Sc. with Honours, the London School of Economics.
He is a full-time professor (Full Professor) of Innovation and Change Management at INCAE Business School. He holds a Ph.D. in Economics and Development from the Sorbonne Nouvelle-Paris III University, he completed Post Doctorates at KSG-Harvard University and the Sloan School of Management-MIT and is a Visiting Scholar at DRCLA-Harvard University and Sloan School of Management-MIT.
Ramiro CasoTeacherPsychologist by profession, Ramiro Casó has developed his career in two areas: communication and teaching ...
The investment for our next edition is
Quota return policy: The space reservation is non-refundable. You can freeze your reservation, to be used within a calendar year, from the start date of the program for which you originally applied.
This request must be made at least 30 calendar days before the start of the program to which you apply.
If the request is received within 30 days before the start of the program or after receiving access to the pre-program, it cannot be used for another program. In the event that the registration for the edition to which it is transferred is greater than the amount paid, the participant must cover the difference.
This reservation is not transferable and may only be used in INCAE academic programs and only during the period indicated above.
* Includes food.
* Does not include lodging or transportation.
Once the candidate has been accepted into the program, an initial payment of USD $2,000 will be required to reserve a place (5 days after admission).
Subsequently, you must pay the rest of the amount in 12 installments, as follows:
* The investment for the master's degree will be automatically debited through the credit/debit card of each participant.
*The amount of accommodation may vary depending on the weeks that are in person.
*The academic investment includes lunches, snacks and dinners for the weeks in Costa Rica.
|Quota 1: with 1.875% of discount||March 5 2024|
|Quota 2: with 1.875% of discount||April 5 2024|
|Quota 3: with 1.875% of discount||May 5 2024|
|Quota 4: with 1.875% of discount||5 2024 June|
|Quota 5: with 1.875% of discount||July 5 2024|
|Quota 6: with 1.875% of discount||August 5 2024|
|Quota 7: with 1.875% of discount||5 September 2024|
|Quota 8: with 1.875% of discount||5 October 2024|
|Quota 9: with 1.875% of discount||5 November 2024|
|Quota 10: with 1.875% of discount||December 5 2024|
|Quota 11: with 1.875% of discount||January 5 2025|
|Quota 12: with 1.875% of discount||February 5 2025|