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degree programs

Executive Master in Marketing

The digital age in which we are immersed, and hardly understanding where it is taking us, has generated significant changes in all areas of our lives. As consumers, we are experiencing a power that we have never achieved before. New technologies are transforming the world, redefining consumer expectations and changing the way people live and work.

At INCAE Business School we have designed the Executive Master in Marketing to provide you with comprehensive knowledge that every expert in communication, marketing and sales needs to be successful in a highly dynamic and digitized environment.

International modules

The mixed format of the program combines modules made up of face-to-face sessions at the Walter Kissling Gam campus and asynchronous and live online sessions. We are confident that participants will learn the necessary skills to successfully advance in the exciting and challenging world of Digital Marketing.

  • In addition, additional international modules can be added to the master's degree, which will be included in the participant's academic record upon completion of their studies at the ESCP and Darden School of Business schools.

Participant profile

1. Professionals interested in digital transformation processes in their organizations.

2. Professionals already working within the marketing space who want to have a holistic understanding of today's challenges and the skills required by the modern Marketing Director.

3. People with solid technical training seeking a position as Head of Marketing Technology, Digital Communication, Social Media Manager, among others.

4. The age is 30 years and under exceptions people from the age of 29 are accepted, as long as they have experience in the area of ​​specialization.

Note: IT managers who are interested in strengthening their marketing knowledge
and sales, can also benefit from this part-time mastery.

Why this program?

Innovative academic content

A part-time master's degree that combines the latest trends in communication, consumer understanding, technology and innovation to provide students with the comprehensive knowledge that every communication, marketing and sales expert needs to be successful in a highly competitive and digitized environment.

State-of-the-art management education

Our practical learning methodology will allow participants to learn the most modern management concepts and techniques in the area of ​​digital transformation and marketing, and at the same time, promote collaboration, teamwork, creativity, critical thinking and problem-solving skills. problems.

High level networking

The program will allow students to learn and work together with a group of experienced professionals from more than 10 countries. Participants will receive classes from the best professors, experts and professionals from Latin America and other countries, all of whom have a PhD from the world's most prestigious universities and experience in relevant companies and industries. Students will also exchange ideas with world-class experts, entrepreneurs and guests, and will have access to the INCAE network that includes more than 16.000 directors and managers from the region.

Academic content

2. Modules

Module 1 (Face-to-face and Online)

Location:

Costa Rica ONLINE

Themes:

  • Introduction to critical thinking
  • Digital transformation strategies

Module 2

Location:

online

Themes:

  • Design Thinking focused on marketing

Module 3

Location:

online

Themes:

  • Omnichannel Marketing

Module 4

Location:

online

Themes:

  • Analytical skills for marketing

Module 5

Location:

online

Themes:

  • Martech Basics 
     

Module 6

Location:

online

Themes:

  • Storytelling and data-driven persuasion

Module 7

Location:

online

Themes:

  • Branding and positioning in the digital age

Module 8

Location:

online

Themes:

  • Analytical skills for marketing

Module 9

Location:

online

Themes:

  • Leading a complex world

Module 10

Location:

online

Themes:

  • Digital transformation management
  • Presentation of the portfolio and closing
     

• Aimed at professionals with a minimum of 5 years of relevant work experience, who aspire to delve into the area.
• The age is 30 years and under exceptions people from the age of 29 are accepted, as long as they have experience in the area of ​​specialization.
• Curriculum vitae.
• Intermediate-advanced level of the English language
• Interview with the Admissions Manager.
• Complete the application for admission.
• Cancellation of US $ 200 for the admission process and critical thinking exam.
• Letter from the company where he works, committing to free the participant the time required to carry out the program.
• Certificate of grades (sent by University).
• Graduation certificate (Submitted by University).
• Two letters of recommendation in INCAE format.

Our teachers

  • Juan Carlos Barahona, Ph.D. (MIT)
    Academic director

    Juan Carlos Barahona is an associate professor of technology and innovation management at INCAE, the leading business school in Latin America, where he also serves as the academic director of executive master's degrees in marketing and digital transformation.

  • Luciano Ciravegna
    Teacher
    Luciano Ciravegna, Associate Professor, Research Director. Ph.D. The London School of Economics; MPhil, University of Oxford; BSc with Honours, the London School of Economics. ...
  • Carla Fernandez-Corrales
    Teacher
    Professor Carla Fernández Corrales obtained her Ph.D. in Business Administration with a concentration in Information Systems from the University of Illinois at Urbana-Champaign. In addition, she completed graduate studies in Industrial Engineering and obtained with honors an Academic Master's Degree in Computing and Informatics, both from the University of Costa Rica. She was awarded a Fulbright Scholarship from...
  • Serge Restrepo
    Teacher

    Sergio Restrepo is an expert in digital marketing who understands how to design global and local digital strategies. 

  • Ramiro Caso
    Teacher
    Psychologist by profession, Ramiro Casó has developed his career in two areas: communication and teaching ...
  • Maria Elena Carballo
    Teacher

    Professor María Elena Carballo, a native of Costa Rica, obtained a doctorate in Literary Studies and a master's degree, both from Brandeis University, in the United States. His doctoral thesis was on "The Autumn of the Patriarch" by García Márquez, and the Spanish-American novel of the dictatorship.

  • William Cardoza
    Teacher
    • Ph.D. in Economics and Development from the Sorbonne Nouvelle University - Paris III
    • Post doctorates at the KSG - Harvard University and the Sloan School of Management - MIT
    • Visiting Scholar at DRCLA - Harvard University and Sloan School of Management - MIT

    Guillermo Cardoza is a full-time professor (Full Professor) of Innovation and Change Management at INCAE Business School.

  • Camelia Ilie
    Camelia Ilie
    Teacher

    Camelia Ilie is Dean of Executive Education and Strategic Innovation, Full Professor and Chair of the Leadership Center for Inclusive and Sustainable Leadership (CELIS) ​​of INCAE, a leading business school in Latin America. Dr. Ilie leads the digital transformation at the institution through INCAE Online, an initiative designed and launched in partnership with Emeritus, a leading global player in EdTech. Currently, more than 7.000 students are trained each year in the areas under her direction.

    She serves as a member of several international boards, such as Chair of the External Advisory Council of the Institute for Advanced Studies of the University of Miami, Member of the Advisory Council for Latin America of the AACSB, Editorial Committee of LID Latin America, and Faculty Affiliate in the Program for the Advancement of Research on Conflict and Collaboration of the Maxwell School of Syracuse University.

  • Arnoldo Rodriguez
    Teacher

    Dr. Arnoldo Rodríguez is an associate professor at INCAE in the areas of Financial Accounting, Managerial Accounting and Control. He earned his Ph.D. from the University of Minnesota Carlson School of Management. Likewise, he is a graduate of INCAE's master's degree. Professor Rodríguez is the Director of INCAE's Master's program in Analytics, Innovation and Technology (MAIT).

  • Juan Carlos Barahona, Ph.D. (MIT)
    Academic director
  • Luciano Ciravegna
    Teacher
  • Carla Fernandez-Corrales
    Teacher
  • Serge Restrepo
    Teacher
  • Ramiro Caso
    Teacher
  • Maria Elena Carballo
    Teacher
  • William Cardoza
    Teacher
  • Camelia Ilie
    Camelia Ilie
    Teacher
  • Arnoldo Rodriguez
    Teacher

The investment for our next edition is

The investment for our next edition is: 
for US$22.000

Starts

Start: 
April 2023

Quota return policy: The space reservation is non-refundable. You can freeze your reservation, to be used within a calendar year, from the start date of the program for which you originally applied.

This request must be made at least 30 calendar days before the start of the program to which you apply.

If the request is received within 30 days before the start of the program or after receiving access to the pre-program, it cannot be used for another program. In the event that the registration for the edition to which it is transferred is greater than the amount paid, the participant must cover the difference.

This reservation is not transferable and may only be used in INCAE academic programs and only during the period indicated above.

* Includes food.

* Does not include lodging or transportation.

Payment structure

Once the candidate has been accepted into the program, an initial payment of US $ 4.000 will be required to reserve the space, corresponding to the enrollment. 

Subsequently, you must pay the rest of the amount in 4 equal installments, as follows: 

2024 edition
Quota Date
1 fee
2 fee
3 fee
4 fee

Financing options

Once admission has been received, there are several financing options, scholarships and other resources that INCAE makes available to applicants to cover the costs of the executive master's degree.

Because the institution receives students of various nationalities, it is recommended in the first instance to visit the local Ministry of Foreign Affairs of your country, as well as scholarship offices of higher education institutions, which can provide specific information to the particularities of each applicant.

Some financing options:

 

  • Costa Rica: BAC Credomatic, Banco Nacional, Banco Popular, CONAPE, COOPENAE, COOPESERVIDORES.
  • Nicaragua: Banpro, BDF and BAC Credomatic
  • Guatemala: G&T Continental, BAC Credomatic and Banco Industrial.
  • Honduras: Banco Lafise, BAC Credomatic and Ficohsa
  • El Salvador: Davivienda, Banco Agrícola and Banco Industrial.
  • Panama: IFARHU.
  • Peru: BCP and BBVA
  • Paraguay: Banco Vision and Banco Atlas
  • Bolivia: Banco BISA SA and Banco Crecer
  • Ecuador: Bank of Guayaquil and Banco Pichincha.
  • Dominican Republic: Fundapec
  • Colombia: Bancolombia
.

INCAE reserves the right to change the programming and the assignment of Faculty