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degree programs

Executive Master in Marketing

The digital age in which we are immersed, and hardly understanding where it is taking us, has generated significant changes in all areas of our lives. As consumers, we are experiencing a power that we have never achieved before. New technologies are transforming the world, redefining consumer expectations and changing the way people live and work.

At INCAE Business School we have designed the Executive Master in Marketing to provide you with comprehensive knowledge that every expert in communication, marketing and sales needs to be successful in a highly dynamic and digitized environment.

International modules

Your executive master's degree with international experience

You will have the opción to add additional modules to your master's degree that will be included in your academic record at the end of your studies.

National University of Singapore

Doing Business in Asia

Designed and taught in conjunction with the National University of Singapore, it will allow you to delve into the way of doing business in Asia and the success of Singapore as an ecosystem of innovation and high technology, which has included sustainability as a fundamental axis.

Esade Business School

Strategic Talent Management

Lead a strategic vision of talent, aligning your company's objectives with its organizational culture, even in uncertain environments, with the "Strategic Talent Management" module in collaboration with ESADE Business School, the eighth executive education school in the world, position recognized for more than a decade by the Financial Times.

Darden School of Business

Investment Banking & Financial Engineering

This international module provides an overview of various financial tools and emerging technologies that are relevant in the business world. Topics covered include Embedded options (preferred titles with built-in conversion and participation options) and Warrants and restricted stock. In addition, the private equity/venture capital industries as well as Pre-money valuation and Post-money valuation are examined. An introduction to cryptography, bitcoin, blockchain and their applications is also presented, as well as the importance of Big Data, artificial intelligence and machine learning in business management.

ESCP Business School

Big Data Applications

In this module, you will have an emphasis on exploiting Big Data techniques to manage and use data sets that are too large and complex to be processed using conventional methods. We know that today, organizations need to be able to manage, process and use massive heterogeneous data sets in a fast and robust way for successful management.

American University in Dubai

Luxury Real Estate

This module offers a unique opportunity for students to explore the booming luxury and real estate market in the United Arab Emirates. At the same time, they will be able to get to know the vibrant and multicultural city of Dubai. The module will be taught by leading experts in the core themes of the program such as luxury brand management, real estate development and real estate investment taught by leading experts. Students will also have the opportunity to visit some of the region's most iconic luxury properties and network with industry professionals. This international module is an excellent opportunity for participants to broaden their knowledge and gain valuable experience in the luxury and real estate industry while building their professional network and cultural awareness. 

Participant profile

1. Professionals interested in digital transformation processes in their organizations.

2. Professionals already working within the marketing space who want to have a holistic understanding of today's challenges and the skills required by the modern Marketing Director.

3. People with solid technical training seeking a position as Head of Marketing Technology, Digital Communication, Social Media Manager, among others.

4. The age is 30 years and under exceptions people from the age of 29 are accepted, as long as they have experience in the area of ​​specialization.

Note: IT managers who are interested in strengthening their marketing knowledge
and sales, can also benefit from this part-time mastery.

Why this program?

Innovative academic content

A part-time master's degree that combines the latest trends in communication, consumer understanding, technology and innovation to provide students with the comprehensive knowledge that every communication, marketing and sales expert needs to be successful in a highly competitive and digitized environment.

State-of-the-art management education

Our practical learning methodology will allow participants to learn the most modern management concepts and techniques in the area of ​​digital transformation and marketing, and at the same time, promote collaboration, teamwork, creativity, critical thinking and problem-solving skills. problems.

High level networking

The program will allow students to learn and work together with a group of experienced professionals from more than 10 countries. Participants will receive classes from the best professors, experts and professionals from Latin America and other countries, all of whom have a PhD from the world's most prestigious universities and experience in relevant companies and industries. Students will also exchange ideas with world-class experts, entrepreneurs and guests, and will have access to the INCAE network that includes more than 16.000 directors and managers from the region.

Academic content

2. Modules

Module 1

Location:

ONLINE

Themes:

  • Marketing and Digital Transformation

Module 2

Location:

Costa Rica, FACE-TO-FACE

Themes:

  • Marketing Strategy
  • Data Driven Marketing

Module 3

Location:

ONLINE

Themes:

  • Essential IT for Marketers (MarTech)

Module 4

Location:

ONLINE

Themes:

  • Design Thinking focused on marketing

Module 5

Location:

ONLINE

Themes:

  • Digital Marketing Execution

Module 6

Location:

ONLINE

Themes:

  • Advanced analytics

Module 7

Location:

Costa Rica, FACE-TO-FACE

Themes:

  • brand centricity
  • customer centricity

Module 8

Location:

ONLINE

Themes:

  • Storytelling in the age of artificial intelligence

Module 9

Location:

ONLINE

Themes:

  • Leading a complex world

Module 10

Location:

Costa Rica, FACE-TO-FACE

Themes:

  • Digital transformation management

  • Design of marketing experiments

• Aimed at professionals with a minimum of 5 years of relevant work experience, who aspire to delve into the area.
• Curriculum vitae.
• Intermediate-advanced level of the English language
• Interview with the Admissions Manager.
• Complete the application for admission.
• Cancellation of US $ 200 for the admission process and critical thinking exam.
• Letter from the company where he works, committing to free the participant the time required to carry out the program.
• Certificate of grades (sent by University).
• Graduation certificate (Submitted by University).
• Two letters of recommendation in INCAE format.

Our teachers

  • Juan Carlos Barahona, Ph.D. (MIT)
    Academic director

    He is Associate Professor of technology and innovation management at INCAE, the leading business school in Latin America, where he also serves as academic director of the executive master's degrees in marketing and digital transformation.

  • Maria Elena Carballo
    Teacher

    She is an emeritus professor at INCAE Business School where she teaches courses in the areas of humanities and communication. She earned a Ph.D. in Literary Studies and a Master's degree, both from Brandeis University, in the United States. Her doctoral thesis was on "The Autumn of the Patriarch" by García Márquez, and the Spanish-American novel of the dictatorship.

  • William Cardoza
    Teacher

    He is a full-time professor (Full Professor) of Innovation and Change Management at INCAE Business School. He holds a Ph.D. in Economics and Development from the Sorbonne Nouvelle-Paris III University, he completed Post Doctorates at KSG-Harvard University and the Sloan School of Management-MIT and is a Visiting Scholar at DRCLA-Harvard University and Sloan School of Management-MIT.

  • Ramiro Caso
    Teacher
    Psychologist by profession, Ramiro Casó has developed his career in two areas: communication and teaching ...
  • Luciano Ciravegna
    Teacher

    He is a Full Professor and Director of Research at INCAE Business School, where he teaches in the areas of Marketing and Strategy. He holds a Ph.D. by The London School of Economics; M.Phil., University of Oxford; a B.Sc. with Honours, the London School of Economics. 

  • Andrey M Elizondo
    Teacher

    Academic and senior consultant in innovation and technology management with particular emphasis on governance of platforms and information ecosystems, and orchestration of long-term digital transformation processes. He has participated in multiple strategic consulting processes in organizational and digital transformation, in various industries and organizations in the public and private sectors, both in Latin America and in Europe. He has significant experience in the strategic articulation for the adoption of large-scale complex platforms. He has been linked to INCAE Business School for more than a decade, initially as a consultant and associate researcher and later as part of the visiting faculty. For several years he coordinated the annual evaluation of the provision of public services by digital means in Costa Rica, his country of origin; a systematic measurement carried out externally from INCAE, where the experience of the citizen when interacting digitally with State institutions was analyzed.

  • Carla Fernandez-Corrales
    Teacher

    She is an Assistant Professor and Academic Director of the MBA and Global MBA programs at INCAE Business School. She also serves as the Director of Learning Innovation at INCAE Executive Education. She earned her Ph.D. in Business Administration with a concentration in Information Systems from the University of Illinois at Urbana-Champaign. In addition, she completed undergraduate studies in Industrial Engineering and obtained with honors an Academic Master's Degree in Computing and Informatics, both from the University of Costa Rica. She was distinguished with the Fulbright scholarship from the Department of State of the United States of America. 

  • Gerzo Gallardo Morales
    Teacher
    • Data Science Institute Latam Co-Founder | Guest Professor Master Business Analytics INCAE
    • Master in Statistical Methods from the Pontifical University, Universidad Católica de Chile. Doctorate studies in Economics and Finance at the University of La Rioja Spain. Diploma in Advanced Financial Analysis and Financial Management from the Pontifica, Catholic University of Chile.
    • Commercial Engineer with a specialization in Marketing, from the Central University of Chile  
  • Camelia Ilie
    Camelia Ilie
    Teacher

    Full Professor, Dean of Executive Education and Strategic Innovation and Chair of the Center for Inclusive and Sustainable Leadership at INCAE Business School. She leads INCAE Online, a strategic initiative designed and launched in partnership with Emeritus, a world leader in educational technology. More than 7,000 students learn each year in the areas under her leadership. Camelia Ilie is a global business leader, advisor, and board member with more than 25 years of experience in value creation, strategic innovation, and P&L management in organizations across Europe, Latin America, and the United States.

  • Serge Restrepo
    Teacher

    He is a visiting professor at INCAE Business School where he teaches marketing and digital transformation. He is a digital marketing expert who understands how to design global and local digital strategies. 

  • Carlos Quintanilla placeholder image
    Teacher

    He is an Associate Professor at INCAE Business School, where he teaches courses in Macroeconomics, International Trade, Econometrics and Statistics. He earned his Ph.D. in Economics from the University of Michigan, as well as an MS in Statistics and an MS in Economics.

  • Juan Carlos Barahona, Ph.D. (MIT)
    Academic director
  • Maria Elena Carballo
    Teacher
  • William Cardoza
    Teacher
  • Ramiro Caso
    Teacher
  • Luciano Ciravegna
    Teacher
  • Andrey M Elizondo
    Teacher
  • Carla Fernandez-Corrales
    Teacher
  • Gerzo Gallardo Morales
    Teacher
  • Camelia Ilie
    Camelia Ilie
    Teacher
  • Serge Restrepo
    Teacher
  • Carlos Quintanilla placeholder image
    Teacher

The investment for our next edition is

The investment for our next edition is: 
for US$25.000

Starts

Start: 
April 2024

Quota return policy: The space reservation is non-refundable. You can freeze your reservation, to be used within a calendar year, from the start date of the program for which you originally applied.

This request must be made at least 30 calendar days before the start of the program to which you apply.

If the request is received within 30 days before the start of the program or after receiving access to the pre-program, it cannot be used for another program. In the event that the registration for the edition to which it is transferred is greater than the amount paid, the participant must cover the difference.

This reservation is not transferable and may only be used in INCAE academic programs and only during the period indicated above.

* Includes food.

* Does not include lodging or transportation.

Payment structure

Once the candidate has been accepted into the program, an initial payment of USD $2,000 will be required to reserve a place (5 days after admission).

Subsequently, you must pay the rest of the amount in 13 installments, as follows:

2024 edition
Quota Date
Quota 1: for US$1.769 April 3 2024
Quota 2: for US$1.769 May 3 2024
Quota 3: for US$1.769 3 2024 June
Quota 4: for US$1.769 July 3 2024
Quota 5: for US$1.769 August 3 2024
Quota 6: for US$1.769 3 September 2024
Quota 7: for US$1.769 3 October 2024
Quota 8: for US$1.769 3 November 2024
Quota 9: for US$1.769 December 3 2024
Quota 10: for US$1.769 January 3 2025
Quota 11: for US$1.769 February 3 2025
Quota 12: for US$1.769 March 3 2025
Quota 13: for US$1.772 April 3 2025
$ 25.000

Financing options

Once admission has been received, there are several financing options, scholarships and other resources that INCAE makes available to applicants to cover the costs of the executive master's degree.

Because the institution receives students of various nationalities, it is recommended in the first instance to visit the local Ministry of Foreign Affairs of your country, as well as scholarship offices of higher education institutions, which can provide specific information to the particularities of each applicant.

Some financing options:

 

  • Costa Rica: BAC Credomatic, Banco Nacional, Banco Popular, CONAPE, COOPENAE, COOPESERVIDORES.
  • Nicaragua: Banpro, BDF and BAC Credomatic
  • Guatemala: G&T Continental, BAC Credomatic and Banco Industrial.
  • Honduras: Banco Lafise, BAC Credomatic and Ficohsa
  • El Salvador: Davivienda, Banco Agrícola and Banco Industrial.
  • Panama: IFARHU.
  • Peru: BCP and BBVA
  • Paraguay: Banco Vision and Banco Atlas
  • Bolivia: Banco BISA SA and Banco Crecer
  • Ecuador: Bank of Guayaquil and Banco Pichincha.
  • Dominican Republic: Fundapec
  • Colombia: Bancolombia
.

INCAE reserves the right to change the programming and the assignment of Faculty