Sergio Restrepo | INCAE


Sergio Restrepo is a digital marketing expert by practice, who understands how to design global and local digital strategies. After ten years working in digital marketing, he understands exactly what drives customers and that is an authentic, human connection to brands.

With a passion for entrepreneurship, he has established himself as one of the key players in the global digital marketing sphere, building strong development strategies and integrating creative digital solutions for brands requiring multilingual and multicultural expertise.

Sergio understands what is technically required behind the scenes for a brand to deliver the best, most authentic customer experience possible, from a centralized global perspective.

Prof. Restrepo founded a central digital agency in 2007, which grew to over 250 employees and was later sold in 2014 to a global marketing holding company. Since then, he has started and sold other companies leveraged by the technology component.

He has developed digital marketing strategies in new and existing market territories for dozens of global brands, including Nestlé, 3M, New Balance, SaMiller, Honda, and Johnson & Johnson, to name a few. Sergio worked with Lionbridge, a world leader in language localization, supporting the Global Digital Marketing Services division until the end of 2018.

He is visiting professor in digital marketing and digital transformation at IESE Business School (SPAIN), Georgetown University (USA), Boston University (USA) and INCAE Business School (Costa Rica). He is currently engaged in marketing automation and digital transformation consulting.


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Visiting Professor
Country of origin:
Costa Rica Colombia
Country of Residence:
Costa Rica