Biography
Visiting professor at INCAE Business School. President and Founder of Geoestratégica SA, a recognized consulting firm specialized in processes for the improvement of commercialization and Trade Marketing systems in the mass consumption industry in Latin America. It has offices in Costa Rica, Mexico and Panama, as well as representatives in other countries.
Its main clients include: SABMiller Latam (Colombia, Peru, Ecuador, Panama, El Salvador, Honduras) Grupo Bimbo SA (Mexico, Brazil, Argentina, Chile, Uruguay, Peru, Paraguay, Colombia), FEMSA (Central America), PEPSICO (Central America), Schweppes Beverages Co, Heineken, Cabcorp, Refrescos Nacionales SA (Dominican Rep.), Corporación Pipasa SA (Costa Rica), Cadbury Beverages Inc. (Guatemala, Costa Rica and Colombia), Florida Bebidas SA (Costa Rica), Compañía Licorera de Nicaragua, Grupo Pellas SA (Nicaragua), Cervecería Centroamericana SA (Guatemala), Bonlac SA (Panama), Avícola Salvadoreña SA (El Salvador), Avícola Sello de Oro (El Salvador), Brasserie de la Couronne (Haiti), Banco Promérica (Costa Rica), Grupo Financiero Delta SA (Panama) among others.