Exprúa, J. (José) (2020). Cognitive biases: irrational behaviors of audiences in a pandemic.
Biography
Emeritus professor José Exprúa taught Marketing courses in INCAE Business School's Master's Programs. He has accumulated more than fifteen years of teaching experience in Latin America and the United States. He has lectured at more than 200 seminars, workshops, and conferences in the United States, Central, and South America. Previously, he held administrative positions within INCAE such as Secretary General, Director of Masters and Dean.
He has international experience as a consultant in companies and institutions in Central America, Panama, Brazil, Ecuador and Paraguay. He has worked in the areas of: strategic planning, change processes, quality improvement, customer service, design, formulation and implementation of competitive strategies to develop brand value.
He has been a guest speaker for competitive strategic planning at Zeneca Sao Paulo, Brazil; Grupo Financiero Delta, Panama; Mexico Express, Los Angeles, USA, as well as other invitations at Monsanto, Costa Rica, Carrier from Mexico, Kellogg's from Guatemala, Grupo Noboa from Ecuador, British-American Tobbaco from Costa Rica.
Profile
Data message
Rank:
Emeritus ProfessorCountry of origin:
Costa RicaCountry of Residence:
NicaraguaE-mail:
Jose.Exprua@incae.eduDegrees
- DBA - Southern Illinois University
- MAE - INCAE
Teaching areas
- Marketing
Courses
- Strategic marketing
- Brand management
- consumer behavior
- Marketing and Sales Management
- Advanced Marketing
Programs
Executive Programs
Publications
Work experience
He is a Doctor in Business Administration from Southern Illinois University, and also holds a Master's degree in Business Administration from INCAE, which he obtained with High Distinction. He is Professor of Marketing in the Master's Programs at INCAE Business School.
He has accumulated more than fifteen years of teaching experience in Latin America and the United States. He has taught at more than 200 seminars, workshops, conferences in the United States, Central and South America. Previously, he held administrative positions within INCAE such as Secretary General, Director of the Master's Degree, Dean, and Chief of Mission of the Montefresco Campus.
He has extensive international experience as a consultant in companies and institutions in Central America, Panama, Brazil, Ecuador and Paraguay, especially in strategic planning and change processes through the implementation of initiatives, continuous improvement of total quality and customer service. customer.
He also has experience in the solution of marketing management problems, in the design, formulation and implementation of competitive marketing strategies, and the diagnosis and strategic auditing of the company's marketing, and more recently in competitive strategies to develop the value of the company. brand and also in brand audit.
He has recently been a guest speaker for competitive strategic planning at Zeneca Sao Paulo, Brazil; Grupo Financiero Delta, Panama; Mexico Express, Los Angeles, USA, as well as other invitations at Monsanto, Costa Rica, Carrier from Mexico, Kellogg's from Guatemala, Grupo Noboa from Ecuador, British-American Tobbaco from Costa Rica.