Study companies in the region of influence (global multinationals are excluded) that have been successful in creating value after the Portón de la Finca, managing to transform tropical agricultural products and climbing the added value ladder.
Likewise, the key success factors and the best regional and global practices will be studied. The chair will focus on companies that have not been subject to permanent subsidies by the governments of their country.
The first thing we would do would be to study the behavior of the agricultural sector in the region from the 80s to date so that we can understand its evolution and change over several decades.
Then we would identify the companies to study and design different processes to study and investigate the key issues that are the source of our knowledge.
The chair will seek appropriate mechanisms for the dissemination of its knowledge over time.