The Steve Aronson Chair of Strategy and Agribusiness seeks that companies related to agribusiness can develop options that allow them to produce greater wealth, and that this reaches many agricultural producers and entrepreneurs. 

The chair is aimed at:

  • INCAE Business School master's degree students and other schools
  • Entrepreneurs and executives from the region from southern Mexico to central Peru
  • Academics with interests in business and corporate strategy, entrepreneurship and emerging countries
  • General public

Our theme

Although through study and investigation we will surely make changes in the future, at the moment a series of issues are visualized that will be considered:

  • Business strategies of companies in the tropical agriculture sector
  • Structuring of value chains (industrial organization) in the tropical agriculture sector
  • Migration of strategy of companies by use of resources, to industrialization and added value, and finally, to the era of knowledge
  • Marketing strategies and positioning of companies in the tropical agriculture sector
  • Corporate and diversification strategies in companies in the tropical agriculture sector
  • Global Best Practices: Case Studies of Leading Value-Added Companies in Tropical Agriculture Zones Globally (India, Indonesia, Philippines, Cameroon, etc.)
  • Leadership Profiles: Analysis of Leading Entrepreneurs, Success Stories and Entrepreneurship in Value-Added Companies in the Tropical Agriculture Sector
  • R&D in value-added companies in the tropical agriculture sector: biotechnology, bio-cosmetics, tropical bio-pharmacy, etc.

Contact Us

If you want more information contact us

+506 2437-2197
Walter Kissling Gam Campus, La Garita, Alajuela. Costa Rica, Province of Alajuela 960-4050, Costa Rica.

Caleb A. Pichardo
Research associate