Good practices and actions in response to COVID-19
Resources available to the community on the topic COVID-19
In 2012, CAHI was founded with the idea that health in Central America can be improved through a strategic investment in the development of leadership skills and specialized knowledge in project management. In recent weeks, as Central America has struggled to curb the spread of the SARS-CoV-2 virus, the health professionals and community leaders that make up the CAHI Fellows Network have demonstrated the power of this idea.
As new information has emerged about the virus and its complications from COVID-19, CAHI Fellows have worked together to support each other, share best practices, identify missing data, and coordinate an informed response to the disease, all while continuing. leading its functions in hospitals, clinics and community organizations.
A common saying at the Gates Foundation, which seems very appropriate at the moment, is "when there is no vaccine, communication is the best vaccine." On the other hand, we are in an environment overloaded with information and abundant misinformation, which can cost lives. To contribute to useful communication, CAHI has reorganized its operations to focus, over the next few months, on organizing and sharing timely information and supporting coordination within the CAHI Fellows Network and with the wider community.
We recommend that official sources of information be followed and we discourage the sharing of content, photos, graphics or memes that do not clearly identify their official provenance. Here are some reliable and relevant sources with accurate information:
CRITICAL THINKING AND PROBLEM SOLVING: FIRST STEP TO EFFECTIVE COMMUNICATIONSharelly De Santis, Global Director of Reputational Crisis Management Procter and Gamble
COMMUNICATION IN CRISIS AND COMMUNITY PARTICIPATIONDiana Medina , Regional Community Engagement and Accountability (CEA) Manager, International Federation of Red Cross and Red Crescent Societies
In different emergencies and health crises that have occurred in the world, communication has been an essential element in response, care and recovery strategies.
In this framework, community participation processes are essential, as they open spaces for the expression of concerns, beliefs and attitudes of the population, and integrate them into the design of interactions, information pieces, campaigns and other dynamics of involvement of all stakeholders. .
Without community participation, including the most vulnerable population, recovery from crises becomes doubly challenging. Crisis communication and community engagement is an area in which the Red Cross Federation and Red Crescent has extensive experience. Diana Medina, IFRC community outreach and transparency manager, will share her vision, knowledge and experience with the entire CAHI Network.
THE IMPORTANCE OF COMMUNICATION AND REPUTATION TO INFLUENCE AUDIENCESTulia Monsalve, Director of Grupo Plus Strategic Communication
In the midst of the emergency generated by the spread of COVID-19, the need for information and the generation of communication processes based on trust and cooperation has been very present. These processes have encountered many challenges, due to the proliferation of fake news and unprofessional communication approaches.
In this workshop, the specialist Tulia Monsalve offers us action alternatives for the comprehensive management of communication processes and highlights the importance of reputation (of the spokespersons or the institutions they represent) in the scope and impact of the messages presented.
Tulia Monsalve, Director of Grupo Plus Strategic Communication, with extensive experience working in the field of public relations, communication crisis management and corporate social responsibility.
COMMUNICATION WITH THE PRESS IN TIMES OF CRISISGraciela Mora Bastos, Social Communicator
The COVID-19 emergency has generated an increase in the flow of information and the need for health professionals and workers to expose their experiences and knowledge in the social media.
Approaching interactions with the press requires proper data management and a careful approach to the expectations that are generated not only in the communicators but also in the final audience. This workshop addresses this process and offers concrete tools in the area.