Blog | Tag: marketing

Six 'Avengers Endgame' Lessons on Marketing

April 26 2019

INCAE Executive Education
Sold out presale, collapsed systems, early morning hours ... Even without being released, Avengers Endgame was already a success. Marvel Studios' most expensive production represents the culmination of 22 films and a decade of the Marvel Cinematic Universe, but more than a movie, it is a milestone in the ...