Strategic alliance for business success: INCAE and Banco Atlántida together for the development of Honduran women

June 8, 2023. With the purpose of strengthening the financial knowledge and skills necessary for the preparation of business plans and business growth, the Honduran beneficiaries of the Entrepreneurs Progresando Program, EMPRO Honduras will receive private mentoring sessions by executives of Atlantis Bank. This agreement represents INCAE's fifth collaboration with Honduran banks.

For Banco Atlántida, this alliance means an important contribution to businesswomen and entrepreneurs, since we consider that they are a very important asset for the development of our economy and society; Therefore, as a financial institution we are clear about our purpose to continue promoting its growth and future, indicated Lucy Sauceda, Executive Vice President of SME Commercial Banking.

The main objective of these mentorships is to adequately prepare the entrepreneurs in their process of obtaining financing, which is frequently essential to execute growth and diversification plans.

These mentorships are carried out during the final phase of the Program, after having received training for seven months, during which the participants received classes from members of the INCAE Faculty, as well as from national and international experts on topics such as product marketing, brand management, increased productivity, financial management, competitiveness, corporate governance, among others. The businesswomen also had the opportunity to see first-hand the offer of financial and non-financial services of the national bank, specifically two programs currently executed by Banco Atlántida.

The Bank's collaboration will extend to the closing event of the Program, the so-called Business Roundtables where the businesswomen will present their growth plans and receive personalized feedback. Two Business Roundtables will be held, one in Tegucigalpa and the other in San Pedro Sula, on June 14 and 15, respectively.

EMPRO started in October 2022, and is managed by INCAE, with funding provided by the PriceSmart Foundation and Cargill.

During the signing of these agreements, Lucy Sauceda, Executive Vice President of SME Commercial Banking, and Gracia María Barahona, Manager of the EMPRO Honduras Program, participated.

If you want more information, you can contact Mauren Esquivel at the mail mauren.esquivel@incae.edu