Yara Argueta, Guatemalan businesswoman and mentor, visited the campus last February to share with MBA students a special class on finding personal purpose within professional life. Ella Yara was the protagonist of this “living case” where she made the students reflect on the construction of her own life plan.
For Yara Argueta, being able to offer her time and knowledge to support and have an impact on social causes is a characteristic that she carries in her DNA. For this reason, and in order to share her experience with INCAE's MBA students, Yara visited the campus on February 13, to carry out a "living case" where she presented a personal challenge that she had to face at a key moment. of his career.
During 2016, Yara had reached a decade of success as CEO of Grupo Solid in Guatemala, while leading social impact projects. She had started the CAVIDA Foundation, to support talented young people in her higher education and she was also the Executive President of Voces Vitales, where she supported and empowered women to grow professionally. The challenge of the live case revolved around a key decision for Yara, since she had to decide whether to remain CEO of Grupo Solid, or if she would focus her full time on social organizations.
The students listened to Yara's motivations, and analyzed different perspectives to make the decision. Subsequently, they shared their recommendations with the guest in a plenary session led by Professor Prado. Finally, Yara presented the decision that she made; thus giving real-time feedback to students about her recommendations.
Yara left a message to the students:
...First they manage to identify what they are very good at, and based on that, they develop the different stages of their lives. In their life plans they must establish milestones, and know what they want to achieve. They must know how many lives they want to impact, how many lives they want to help and structure their life plans based on that...
The Strachan Chair was founded by the businessman, philanthropist and former INCAE Rector, Harry W. Strachan. It is funded by the Strachan Foundation and friends of Bain Capital, with the aim of promoting social investment strategies. Periodically, the Chair organizes live cases with entrepreneurs in the region that are generating social and environmental impact, so that they can share their experiences and learnings with INCAE students.
