Digitized world, the future we live in

06 October 2017
Executive Education INCAE

Right now the largest taxi company in the world does not have taxis: Uber. Similarly, the largest hosting company, an aspect that should interest countries such as Guatemala and Costa Rica, where a significant percentage of their gross domestic product (GDP) is tourism, does not have real estate: Airbnb.

To make matters worse, the largest phone company has no infrastructure: Skype, and department stores have no inventory: Amazon. The largest bank, and this must be on its radar in the financial sector of Panama, does not have money or branches. Paypal. 

This is the world we live in, a digital world, as defined by Ignacio Hernández Medrano, a neurologist who won the NASA-Silicon Valley innovation award, who predicts the future or at least has enough elements to know where the future can move. world of technology.

For him, The great trends that are going to change our reality as we know it are: genetics, artificial intelligence and robotics, big data and predictive analytics, the printing of any material and social networks.

We see some of these advances as if they are still very far from our daily lives, but they are happening right now and will define the future, according to the expert.

"There are more than 600 products that can already be 3D printed. Food is what will revolutionize gastronomy, fabric will revolutionize fashion, prosthetics, which is considered a very important step in biotechnology, will make a difference, since They are becoming so perfect that when they were put to an athlete they did not know whether to let him participate in competitions because he was running faster than a normal runner, "explains Hernández.

We are in a world where through technology we are going to begin to improve human capacities, because today they are legs, but tomorrow they can become memories, since this is developing; for example, today we are working on transplants of human memory.

Big data, or the ability to predict things, we see almost every day, but an example of this is what happened in the last Brazil 2014 World Cup. Germany, who was champion of the competition, used big data to be more competitive. The team partnered with software company SAP to create a match insights tool. With this tool, thousands of videos were analyzed with the positions of the players, strategies and more.  

But not only in sports is it being implemented. The Berlin police are also using all this information to predict where crimes are taking place and anticipate them, putting officers in those areas.

Love is not far behind. Asians are increasingly using online business services to find a partner. In India, 60% of marriages are online, they work because they choose a better partner than us. Big data goes beyond being brunette or tall, see what you put in Google, what time you get up, where you go and even if you have a mole on your face, because it scans Facebook photos.

In Latin American realities, the introduction of all this technology will also be rapid due to exponentiality. "We incorporate cognitive centers so quickly into our culture that in reality we ignore them and it seems that they have not arrived, but in reality we are thinking about what is coming in the future."

One of the examples is the incorporation of Uber, WhatsApp, Internet, technologies that we have assimilated so easily that we do not give ourselves time to reflect on how they have changed our lives.

But many of these trends also let us see that the world is moving towards stopping producing things and digitizing them. "We are very close to having a demand for automatic cars, 3D printers, but also to owning less and renting more, as in Netflix, Spotify," says the scientist.

But how do you deal with this? According to Hernández, with social and ethical debate. One of the main challenges for Central America is to be prepared for it, because all the people who are thinking about this agree that the current generation will be key for the future.

Excerpt from the article published by Forbes Centroamérica magazine, Volume II - Number 28.


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