He is a Full Professor at INCAE Business School, specializing in the areas of Strategy and Entrepreneurship, and was Dean of INCAE Business School from 2001 to 2007. He is currently the Academic Director of the Executive MBA (EMBA) and the Senior Management Program.
Publication
How Pollo Campero entered the United States
May 20 2013
In 2002, Pollo Campero decided to enter the United States, driven by the large number of people who bought their fried chicken in El Salvador and Guatemala, to take it to their relatives in that North American nation. What has been the strategy of this multi-Central American company?
It was a hot summer afternoon in Dallas, in 2010. In his office located in tower number two of the Lincoln Center, Roberto Denegri, president of Pollo Campero United States, grappled with the question: what should be the strategy to continue growing with a sustainable business plan? Pollo Campero had entered the US in 2002, with a restaurant in Los Angeles after being a successful business in Guatemala and El Salvador ...