How Pollo Campero entered the United States | INCAE

How Pollo Campero entered the United States

May 20 2013

In 2002, Pollo Campero decided to enter the United States, driven by the large number of people who bought their fried chicken in El Salvador and Guatemala, to take it to their relatives in that North American nation. What has been the strategy of this multi-Central American company?

It was a hot summer afternoon in Dallas, in 2010. In his office located in tower number two of the Lincoln Center, Roberto Denegri, president of Pollo Campero United States, grappled with the question: what should be the strategy to continue growing with a sustainable business plan? Pollo Campero had entered the US in 2002, with a restaurant in Los Angeles after being a successful business in Guatemala and El Salvador ...

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